SPEC: 01 | FOR HEALTH & WELLNESS COACHES
You Don't Have a Selling Problem.
You Have a Structure Problem.
You're a good coach. Your clients get results when you pour yourself into them. But you rebuild the plan from scratch every time — and you can't confidently charge for something you can't describe. In six months, we build the program, fix what leaks, and get it ready to scale. You don't do it alone.
6 months · Founding cohort · Health & wellness coaches only
If this sounds familiar, it's not you. It's the build.
• Your "program" is a PDF, a supplement list, and however many calls you can squeeze in.
• Every client shows up expecting something different, because you never named the outcome.
• You're guessing what you're allowed to say every time you open your mouth.
• You discount to close, because you can't point to what they're buying.
• It only works when you're in it. Take a week off and everything stops.
REF: OBJECTION-01
You don't need another course. You need someone to check your decisions.
You have the certifications. You've saved the trainings. You're stuck because you're making every real decision alone, at 11pm — what to charge, what to promise, what happens in month two, whether you're even allowed to say that.
Information is everywhere. Someone to tell you the truth about your program is not. That's what this is.
SPECIFICATION BREAKDOWN
Everything you need to build it — and people to build it with.
PILLAR-01 · THE BUILD
THE BUILD
The Program Architect course: 9 modules, 53 short videos
Fill-in templates you can use the same day
A 72-prompt AI vault that works with any AI tool
PILLAR-02 · THE ROOM
THE ROOM
- Six months in a private community of coaches building the same thing
- Ask in writing or by voice note — answers from me and my team
- Strategy that never goes public
PILLAR-03 · THE SUPPORT
THE SUPPORT
- Unlimited 15-minute emergency sessions for strategy, content, or sales
- A live Audit & Strategy Session every month
- Real feedback on your real program, not a hypothetical one
PILLAR-04 · THE BACK END
THE BACK END
- Six months of a HIPAA-compliant GoHighLevel account, included
- Set up and supported by our tech team at Clinic Dragon
SPEC: 05 // SUPPORT PROTOCOL
Help when you're stuck — not when the calendar says so.
You're running a business, and most of you are raising a family too. So we didn't build a program you have to show up to every week. We built one that shows up when you need it.
The community
What it isPost a question in writing or as a voice note. My team and I answer in the channel.
When to use itEvery day. Most questions get solved here.
15-minute emergency sessions
What it isA focused 1:1 with me or my team on strategy, content, or sales. Unlimited — book one at a time.
When to use itThe moment a decision is blocking you.
Monthly Audit & Strategy Session
What it isLive group call. We audit real member programs — offer, funnel, sales, content — and set your next month's priorities.
When to use itOnce a month. Bring your program.
No weekly calls to feel guilty about missing. Just a straight answer when you need one.
REF: LEAK-AUDIT-PROTOCOL
Programs don't fail all at once. They leak.
A little in the offer, a little on the calls - and by the time you notice, you've decided you're bad at business. You're not. The leaks are findable, and they have to be fixed in order.
- 01 // POSITIONING - The right people don't recognize themselves in what you say.
- 02 // PROMISE - You're promising too much, the wrong thing, or something outside your scope.
- 03 // STRUCTURE - There's no clear sequence, so every client gets a different program.
- 04 // DELIVERY - People don't finish, and results depend on how much of you they get.
- 05 // SALES - Your best hours go to calls with people who were never going to buy.
Every month, we audit these live on real member programs.
SPEC: 07 // INFRASTRUCTURE
Your back end, handled.
Most coaches run client work through tools that were never built to hold health information. We close that gap for you. Every enrollment includes six months of a HIPAA-compliant GoHighLevel account, set up and supported by our tech team at Clinic Dragon - the same system my business runs on.
- A ready-made "Business in a Box" installed for you: funnels, a lead magnet, 20+ automations, and a 2-year email and text nurture
- A 1:1 onboarding call, A2P compliance done for you, and domain, calendar, and phone setup
- Tech support by chat, phone, and Zoom, plus live office hours five days a week
Over $8,700 in tools and support - included for your full six months.
REF: TIMELINE-01
Build it. Fix it. Then fill it.
- Look honestly at what you have, find the leaks, choose the one outcome your program promises, and draft it end to end.
- Build the materials, set up the follow-up so it runs without you, get your sales process working, and test it with real people.
- Get more of the right people in front of it, do more of what works, and walk out with a program that runs without you in every room.
EVALUATION CRITERIA
We keep the room small on purpose.
SPEC: 01A
FOR YOU
- You have clients but no real program — you rebuild the plan for every one
- You have a program, but people don't finish and results are inconsistent
- You're starting from zero — newly certified, or a nurse, trainer, or RD with expertise and no business yet
- You'll do the work and change things when we tell you something isn't working
SPEC: 01B
NOT FOR YOU
- You want a finished program handed to you with your name on it
- You won't open the templates or ask for help when you're stuck
- You want a launch next month more than a program that holds
- You're not willing to look honestly at what isn't working
SPEC: FNDR-01 · BUILT FROM PRACTICE
BUILT FROM PRACTICE
Dr. Kassie Sorokach, DAcCHM, CFMP
I didn't build this from a marketing seat. Everything in it runs my own business — an active online program, a team of coaches, and a sales team I built from nothing, on the same back end you'll get.
I also learned the hard way what happens when the language inside a program isn't tight — when what a coach says and what she's allowed to promise aren't the same thing. It cost me people, months, and a full rebuild.
That rebuild is this program. Including the part almost nobody teaches: where coaching ends and practicing medicine begins, and how to write your offer so you never cross it.
TECHNICAL SPECIFICATIONS (FAQ)
What happens on the call?
A real conversation, not a pitch deck. We look at what you're offering now, where it's leaking, and whether this is the right six months for you. If it isn't, we'll tell you.
Why isn't the price on this page?
Because the right path depends on where you're starting. We'll walk you through the investment on the call, once we both know this is a fit.
Do I need clients already?
No. The Foundations track is built for people starting from zero, so you build it right the first time.
What if I already have a program?
Good — you're ahead. We audit what you have, find where people drop off, and rebuild those parts.
Do I need a specific certification?
No. We spend real time on what you're allowed to promise with your credentials. That's Module 0.4, and most coaches have never been taught it.
How much time does it take?
Plan on 3–5 hours a week. There are no weekly calls — one live session a month, and the rest runs on your schedule.
What's live and what's recorded?
The course is on demand. Live support is the monthly Audit & Strategy Session plus unlimited 15-minute emergency sessions whenever you're stuck.
How do the emergency sessions work?
Book one 15-minute session with me or my team for strategy, content, or sales. When it's done, book the next. Times depend on team availability, and most day-to-day questions get answered faster in the community.
Do I need to be good with AI or tech?
No. You get step-by-step instructions, templates, and a tech team that sets up your platform with you.
What's the refund policy?
You have 48 hours after enrolling to request a refund. Once you're onboarded and have the course, templates, and community, it's non-refundable, because you receive the full library on day one. This is a six-month commitment, built for people ready to make one.
SPEC: FINAL PHASE
Six months from now, you'll either still be rebuilding it every time — or you'll have a program that runs.
One program. A clear promise. A back end that works. And people in your corner the day you get stuck. The founding cohort is small, and spots are limited.
By application · Founding cohort · Limited spots
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